Everywear

Everywear is a brand I developed from the ground up as part of my branding course at Shillington.

This self-initiated project gave me the opportunity to dive deep into the full branding process - starting with research and strategy, through to naming, visual identity design, and brand application across various touchpoints. I really enjoyed the creative freedom that came with building a brand from scratch, and it allowed me to explore how thoughtful design choices can shape a brand’s personality and impact.

The concept behind Everywear was to create a fashion brand that feels fresh, versatile, and relevant across multiple generations. I aimed for a clean, minimal aesthetic that balances modern simplicity with subtle warmth and accessibility. Typography, color palette, and layout were all carefully considered to reflect a sense of timelessness while maintaining a contemporary edge.

This project was not only a great learning experience, but also a chance to bring together strategic thinking and creative execution in a cohesive and meaningful way.