McKinney Rogers
This project was commissioned as a redesign of the McKinney Rogers website, with the goal of modernising their online presence.
The client sought a more cohesive and visually unified design that better reflected their brand identity. Their previous website felt disjointed, so the aim was to create a sleeker, more refined aesthetic that would elevate the overall user experience while maintaining functionality and accessibility.
A significant part of the process involved in-depth image research to carefully curate visuals that not only complemented the new design direction but also aligned with the company’s values and messaging. Every element - from layout to imagery - was thoughtfully considered to create a clean, professional, and engaging digital presence.
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PeopleFluent
PeopleFluent approached this project with the goal of a full rebrand, aiming to modernize their visual identity and improve their digital presence.
I collaborated closely with a UX manager to initiate and guide the project from the ground up. Our work involved aligning design strategy with both user experience and brand objectives, ensuring the refreshed look would resonate with their audience and support business goals.
Throughout the process, I maintained close communication with PeopleFluent’s brand managers to ensure visual consistency and brand integrity across all touchpoints. I also collaborated with a team of developers to bring the designs to life seamlessly, ensuring functionality aligned with the creative vision.